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Why Focus Group Testing Is a Staple of Market Research

August 1, 2022 by · Leave a Comment 

Today, many companies invest time and resources in focus group research and marketing because of the insightful and in-depth data focus group testing can yield. While market research is an essential part of any company’s marketing strategy, focus group testing is an important research method because it answers the question “Why?”

Instead of just raw data and numbers from quantitative research, focus group testing allows marketers to examine the thoughts, opinions, beliefs, and motivations that affect how customers engage with your product. A group of carefully-selected people can yield more valuable information about your target demographic within 60 to 90 minutes than quantitative opinion polls. Interviewing people in groups can also save time and money, compared to the alternative of interviewing respondents one-on-one.

Focus group methodology has also evolved over the years, giving you multiple options for conducting focus group testing. In recent years, online focus groups have grown in popularity, allowing companies to conduct testing remotely. This option provides more convenience and saves money since respondents can answer interview questions from the comfort of their homes. Interviewees may also be more forthcoming in online focus groups rather than in traditional focus group events.

It should be noted that despite the practicality of focus group testing, it may not be the most suitable option for certain businesses. If you are interested in conducting focus group testing, you may need a professional market research company to guide you through all the options and find the best one for your business’s unique needs. The team at John Zogby Strategies are veterans of market research, survey data collection, and focus group testing. Contact them today if your company is interested in focus group testing.

What does a political survey company do?

July 2, 2022 by · Leave a Comment 

A political survey company conducts polls and surveys to gather public opinion on various issues and candidates. This information is then used by media outlets, campaign managers, and others to better understand the views of the electorate. Political survey companies may also provide consulting services to help clients strategize based on their findings.

Who might use political surveys?

Campaign managers use surveys to help guide their strategies. Media outlets use them to gauge public opinion on various issues. Policymakers use them to gather information about how the public feels about certain issues. And businesses use them to understand how political factors might affect their industry.

What are some benefits of political surveys?

Political surveys can provide valuable insights into the views of the electorate. They can help campaign managers better understand where the public stands on various issues, and media outlets can use them to gauge public opinion on hot-button topics. Surveys can also help businesses understand how political factors might affect their industry.

How do you conduct political surveys?

The easiest way to get political insights is by partnering with an opinion survey service provider like John Zogby Strategies. They have over 40 years of experience conducting surveys and polls and know how to get accurate results that can help you make informed decisions.

When it comes to political surveys, timing is everything. They can work with you to determine the best time to release your findings, whether it’s before an election or during a major news cycle. They also offer consulting services to help you strategize based on your survey results.

If you’re interested in learning more about political survey services, contact John Zogby Strategies today.

Why New York Needs Voting Reforms

May 24, 2022 by · Leave a Comment 

New York has become infamous as a region with hyper-partisan politics. This two-party approach to politics has alienated many moderates, independents, and individuals with political views that do not fit neatly into the Democratic or Republican parties’ platforms. Furthermore, it has contributed to a dysfunctional approach to politics that has Justify many New Yorkers dissatisfied.

A pair of polls conducted by New York-based political organization Unite NY and online polling company and survey data collector John Zogby Strategies paint a clearer picture of how New York’s political climate and voting system have affected its citizens. In the first poll, conducted in 2021, a majority (56%) of respondents believed that New York’s political system did not work and needed major changes. Since independent voters had no way of participating in primary elections, a massive majority of respondents (76%) believed that open primaries should provide an avenue for independent voters to participate in primary elections.

In the two companies’ second poll, which was conducted in 2022, they found opinions consistent with the first poll’s results, as respondents expressed support for reforms such as third parties being listed on election ballots and “no-excuse” ballots for use at home. 43% of respondents also said they would be more likely to vote for a candidate that ran on a platform of establishing open primaries.

Recently, New York has adopted “ranked-choice” voting for the first time ever, which may be a sign that the region is willing to consider changes to its existing voting system. Since people are growing increasingly dissatisfied with the status quo, New York officials should continue listening to the will of the people.